Small and mid-sized Saudi merchants had two ways to move parcels: sign long-term contracts with a legacy carrier, or juggle three or four one-off couriers and drown in reconciliation. Neither road matched how storefronts on Salla, Zid, and Shopify were now growing week over week.

The gap was operational, not geographic. Pickups were unreliable, cash-on-delivery settlements were opaque, tracking updates were manual, and the numbers merchants needed to run the business — average delivery time, dispute rate, per-carrier margin — were nowhere.

Rushly's bet: give merchants a single dashboard where onboarding takes minutes, cash flow is visible, and last-mile is a service, not a project.

Rushly is a smart logistics platform focused on merchant experience: instant onboarding, on-demand pickup at any address, timely delivery with live tracking, and secure handling all the way through. Cash-on-delivery is treated as a first-class flow, not an afterthought — merchants see settlement in near real time.

The platform reduces the operational surface a merchant has to think about to one screen — a live parcel view, a payout view, and a partners view. Under the hood a network of carrier partners and branches carries the load, but the merchant never has to touch that layer directly.

For growing storefronts, the product decision that mattered was making the account setup card-free and minutes-long. No sales call, no contract, no minimum volume — you connect your store and start dispatching.

• Timely delivery with SLA-backed lanes
• Unlimited on-demand pickup at any address
• Cash-on-delivery reconciliation with near real-time payouts
• Live tracking updates for merchants and end customers
• Secure handling with partner branch network across the Kingdom
• Card-free merchant onboarding in minutes
• Bilingual (Arabic + English) dashboard, RTL-native