The case for modular ERP in Saudi enterprise
A field report from the frontline of ERP rollouts across the Kingdom — why one-size-fits-all suites keep failing, and what to build instead.
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CTO & Co-founder · Solutions Architect
Hani Yousif Ata Elmnan
Co-founder and CTO at Unifex, where we build a unified platform that connects fragmented enterprise systems for the Saudi market. I design and deliver enterprise systems for the Saudi market. Over the past decade, I have led engineering teams and shipped platforms across logistics, events, media, an...
From the journal
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Architecture
Meilisearch for bilingual Arabic + English content
Meilisearch handles Arabic tokenisation well out of the box, which is unusual — but bilingual indexing still comes with a set of decisions that determine whether your search actual...
Architecture
The unglamorous math behind a good booking calendar
A calendar that shows available slots is deceptively hard: working hours per weekday, timezones, lead time, buffers, and pre-existing bookings all have to compose. Get one wrong an...
Selected work
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Rakizah — the adaptive accessibility platform for the Kingdom
Rakizah is a single app whose interface re-draws itself for each user. Colours, font sizing, information density, and interaction patterns s...
Adaptive design system
Nafath (national eID)
PDPL-aligned encryption
WCAG 2.1 AA
Rushly — a smart last-mile logistics platform for Saudi merchants
Rushly is a smart logistics platform focused on merchant experience: instant onboarding, on-demand pickup at any address, timely delivery wi...
Merchant SaaS
Multi-carrier orchestration
COD reconciliation engine
Live tracking
Bousla — instant shipment analytics for GCC logistics teams
Upload any carrier export. Bousla maps columns automatically, normalises statuses, and computes the KPIs a logistics team actually runs on —...
CSV / Excel intake
Column-inference engine
Status normaliser
Interactive dashboards
Investors Hub — the deal-flow platform for founders and investors in MENA
Investors Hub is a two-sided marketplace with structured founder profiles and investor filters. Founders post a project with a defined stage...
Two-sided marketplace
Structured founder / investor schema
Saved-search alerting
Bilingual RTL/LTR
Juthoori — the Arabic family-tree platform
{"ar": "جذوري منصّة شجرة عائلةٍ عربيّة أوّلاً. تُنمذَج الأسماء بالكنية، وسلاسل النَسَب، واللقب، والفرع القبليّ — لا بثنائيّةٍ أوروبيّةٍ "اسم...
Progressive Web App
Service worker
Arabic-native name model
Dual Hijri/Gregorian calendar
By the numbers
Years shipping enterprise systems
10+
Platforms shipped end-to-end
25+
Industries served
9
Country in focus — KSA
1
What clients say
“I worked with Hani on Rushly from a whiteboard sketch to a platform serving hundreds of merchants. What set him apart was that he did not just solve the technical problem — he reshaped how we thought about operations until the right question felt obvious before a line of code was written. That is the difference between an engineer and an architect, and between a product and a platform.”
“Hani is one of a small number of people who understands the logistics sector from the inside — not from a slide deck, but from actual operations. He brought us solutions at Navix that were not just software; they were operational decisions we could put into code. When a project with him ends, the organisation is left better than it was, not just the codebase.”