Co-founder and CTO at Unifex, where we build a unified platform that connects fragmented enterprise systems for the Saudi market. I design and deliver enterprise systems for the Saudi market. Over the past decade, I have led engineering teams and shipped platforms across logistics, events, media, and commerce — from strategy to production.

My work centres on the difficult calls behind an architecture: which abstractions to commit to now, which to defer, how to keep a system honest as it scales. I write, speak, and consult from that vantage point.